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Channel: Bing Ads Archives - Direct Online Marketing
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Location Targeting & Best Practices for Paid Search Advertising

 Advertising. It’s all about hitting the right audience, at the right time, with the right message, at the right place. Right? Paid search engines provide advertisers with some great features in order...

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The Rules & Shopping Platforms eCommerce Sites Need to Know

 If you are an eCommerce company, more likely than not you are running on Google Shopping, Bing Product Ads, and comparison shopping engines (CSE) like Shopzilla, or all of the above. With Black Friday...

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5 Ways to Work Some Holiday Into Your Ads

   It’s the holiday season! (Cue the music).   Let’s face it, this season is one of the biggest selling periods of the year. So, how do you stay ahead of the game and appeal to your audience during the...

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So Which PPC Metrics do You Really Need to Know?

 There’s an old saying apparently not by Goethe* that a person’s best trait is also her or his worst.  The same holds true for things…like analytics.  Analytics – as Kristen described recently – offers...

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DOM’s 2015 Internet Marketing Predictions

 Every industry has their own predictions of what they think will occur or be the trends for the upcoming year. Online marketing is no different! We thought it would be fun to share our predictions on...

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Clik here to view.

To Bing or Not to Bing for Ecommerce

 If you’re a business with ecommerce capabilities and you’re not on Google Shopping, Bing Product Ads, and other Comparison Shopping Engines (CSE’s) then “Houston we have a problem.” For many of our...

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Clik here to view.

If Online Ad Platforms Were Baseball Players—DOM’s Starting Lineup

 Welcome to part one of If Online Ad Platforms Were Baseball Players—DOM’s Starting Lineup, in which we will compare MLB players to online advertising platforms. In this part, we will cover Google,...

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Clik here to view.

Bing Ads Launches Mobile App

 Remember that time I wrote a blog post on Google’s release of an AdWords app that allows you to take your work everywhere with you? I outlined everything the app can and cannot do.   Not to be outdone...

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Image may be NSFW.
Clik here to view.

8 Simple Tips for Holiday Success

  I don’t know if you’ve noticed, but the holidays are approaching faster than you can imagine. Black Friday is just over a month away, with Christmas not long after that. Many businesses will think...

View Article


Location Targeting & Best Practices for Paid Search Advertising

Advertising. It’s all about hitting the right audience, at the right time, with the right message, at the right place. Right? Paid search engines provide advertisers with some great features in order...

View Article

Image may be NSFW.
Clik here to view.

The Rules & Shopping Platforms eCommerce Sites Need to Know

If you are an eCommerce company, more likely than not you are running Google Shopping Campaigns, Bing Product Ads, and comparison shopping engines (CSE) like Shopzilla, or all of the above. With Black...

View Article

Image may be NSFW.
Clik here to view.

5 Ways to Work Some Holiday Into Your Ads

  It’s the holiday season! (Cue the music).   Let’s face it, this season is one of the biggest selling periods of the year. So, how do you stay ahead of the game and appeal to your audience during the...

View Article

Image may be NSFW.
Clik here to view.

So Which PPC Metrics do You Really Need to Know?

There’s an old saying apparently not by Goethe* that a person’s best trait is also her or his worst.  The same holds true for things…like analytics.  As Kristen described recently… Analytics offers a...

View Article


Image may be NSFW.
Clik here to view.

DOM’s 2015 Internet Marketing Predictions

Every industry has their own predictions of what they think will occur or be the trends for the upcoming year. Online marketing is no different! We thought it would be fun to share our predictions on...

View Article

Image may be NSFW.
Clik here to view.

To Bing or Not to Bing for Ecommerce

If you’re a business with ecommerce capabilities and you’re not on Google Shopping, Bing Product Ads, and other Comparison Shopping Engines (CSE’s) then “Houston we have a problem.” For many of our...

View Article


Image may be NSFW.
Clik here to view.

If Online Ad Platforms Were Baseball Players—DOM’s Starting Lineup

Welcome to part one of If Online Ad Platforms Were Baseball Players—DOM’s Starting Lineup, in which we will compare MLB players to online advertising platforms. In this part, we will cover Google,...

View Article

Image may be NSFW.
Clik here to view.

Bing Ads Launches Mobile App

Remember that time I wrote a blog post on Google’s release of an AdWords app that allows you to take your work everywhere with you? I outlined everything the app can and cannot do.   Not to be outdone...

View Article


Image may be NSFW.
Clik here to view.

8 Simple Tips for Holiday Success

I don’t know if you’ve noticed, but the holidays are approaching faster than you can imagine. Black Friday is just over a month away, with Christmas not long after that. Many businesses will think...

View Article

Image may be NSFW.
Clik here to view.

Bing Announces Multiple Changes & Feature Coming To Bing Ads

There’s no denying the simple truth that Bing Ads hasn’t always been quite as robust as Google AdWords, but Bing has been in a constant race to catch up with Google since the search engine launched....

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Location Targeting & Best Practices for Paid Search Advertising

Advertising. It’s all about hitting the right audience, at the right time, with the right message, at the right place. Right? Paid search engines provide advertisers with some great features in order...

View Article
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