Location Targeting & Best Practices for Paid Search Advertising
Advertising. It’s all about hitting the right audience, at the right time, with the right message, at the right place. Right? Paid search engines provide advertisers with some great features in order...
View ArticleThe Rules & Shopping Platforms eCommerce Sites Need to Know
If you are an eCommerce company, more likely than not you are running on Google Shopping, Bing Product Ads, and comparison shopping engines (CSE) like Shopzilla, or all of the above. With Black Friday...
View Article5 Ways to Work Some Holiday Into Your Ads
It’s the holiday season! (Cue the music). Let’s face it, this season is one of the biggest selling periods of the year. So, how do you stay ahead of the game and appeal to your audience during the...
View ArticleSo Which PPC Metrics do You Really Need to Know?
There’s an old saying apparently not by Goethe* that a person’s best trait is also her or his worst. The same holds true for things…like analytics. Analytics – as Kristen described recently – offers...
View ArticleDOM’s 2015 Internet Marketing Predictions
Every industry has their own predictions of what they think will occur or be the trends for the upcoming year. Online marketing is no different! We thought it would be fun to share our predictions on...
View ArticleTo Bing or Not to Bing for Ecommerce
If you’re a business with ecommerce capabilities and you’re not on Google Shopping, Bing Product Ads, and other Comparison Shopping Engines (CSE’s) then “Houston we have a problem.” For many of our...
View ArticleIf Online Ad Platforms Were Baseball Players—DOM’s Starting Lineup
Welcome to part one of If Online Ad Platforms Were Baseball Players—DOM’s Starting Lineup, in which we will compare MLB players to online advertising platforms. In this part, we will cover Google,...
View ArticleBing Ads Launches Mobile App
Remember that time I wrote a blog post on Google’s release of an AdWords app that allows you to take your work everywhere with you? I outlined everything the app can and cannot do. Not to be outdone...
View Article8 Simple Tips for Holiday Success
I don’t know if you’ve noticed, but the holidays are approaching faster than you can imagine. Black Friday is just over a month away, with Christmas not long after that. Many businesses will think...
View ArticleLocation Targeting & Best Practices for Paid Search Advertising
Advertising. It’s all about hitting the right audience, at the right time, with the right message, at the right place. Right? Paid search engines provide advertisers with some great features in order...
View ArticleThe Rules & Shopping Platforms eCommerce Sites Need to Know
If you are an eCommerce company, more likely than not you are running Google Shopping Campaigns, Bing Product Ads, and comparison shopping engines (CSE) like Shopzilla, or all of the above. With Black...
View Article5 Ways to Work Some Holiday Into Your Ads
It’s the holiday season! (Cue the music). Let’s face it, this season is one of the biggest selling periods of the year. So, how do you stay ahead of the game and appeal to your audience during the...
View ArticleSo Which PPC Metrics do You Really Need to Know?
There’s an old saying apparently not by Goethe* that a person’s best trait is also her or his worst. The same holds true for things…like analytics. As Kristen described recently… Analytics offers a...
View ArticleDOM’s 2015 Internet Marketing Predictions
Every industry has their own predictions of what they think will occur or be the trends for the upcoming year. Online marketing is no different! We thought it would be fun to share our predictions on...
View ArticleTo Bing or Not to Bing for Ecommerce
If you’re a business with ecommerce capabilities and you’re not on Google Shopping, Bing Product Ads, and other Comparison Shopping Engines (CSE’s) then “Houston we have a problem.” For many of our...
View ArticleIf Online Ad Platforms Were Baseball Players—DOM’s Starting Lineup
Welcome to part one of If Online Ad Platforms Were Baseball Players—DOM’s Starting Lineup, in which we will compare MLB players to online advertising platforms. In this part, we will cover Google,...
View ArticleBing Ads Launches Mobile App
Remember that time I wrote a blog post on Google’s release of an AdWords app that allows you to take your work everywhere with you? I outlined everything the app can and cannot do. Not to be outdone...
View Article8 Simple Tips for Holiday Success
I don’t know if you’ve noticed, but the holidays are approaching faster than you can imagine. Black Friday is just over a month away, with Christmas not long after that. Many businesses will think...
View ArticleBing Announces Multiple Changes & Feature Coming To Bing Ads
There’s no denying the simple truth that Bing Ads hasn’t always been quite as robust as Google AdWords, but Bing has been in a constant race to catch up with Google since the search engine launched....
View ArticleLocation Targeting & Best Practices for Paid Search Advertising
Advertising. It’s all about hitting the right audience, at the right time, with the right message, at the right place. Right? Paid search engines provide advertisers with some great features in order...
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